A 3-minute commercial was released by Samsung yesterday, featuring Jay-Z, Pharrell, Timbaland, Swizz Beatz and Rick Rubin.

The video is the first visual from a deal between the brand and Jay-Z, which is said to be worth 

$20 million(!!!!!)

Jay has linked up with the brand to cross-promote his new album, which will be available for FREE on the 4^th of July to the first one million fans with a Samsung Galaxy S3, Galaxy S4, or Galaxy Note 2 to download his new album’s app on Google Play on the 24^th of June. 

The new LP, titled Magna Carta Holy Grail, will be available 

to the rest of the public on July 7.

Now, let me make it clear for a split second…. 

I am far from a Jay-Z fan, but after watching the video and hearing these 

BEATS… HOT DAMN!

Let’s be honest when you have Timbaland working with Pharrell, 

Swizz AND Rick Rubin, one of the OG of HIP HOP…. You just can’t go wrong!

I am not a music critic/ blogger, but those beats are going HARD IN THE PAINT!

The mixing of old skool beats with the new skool elements are bringing a new sound into the 

HIP HOP of back in the days.

These men are geniuses!

To be honest….Samsung is snatching some heavy 

weave tracks off of Apple right now with this

MAJOR MARKETING / PR STRATEGY!

As a freelance PR agent myself, this is some heavy celebrity 

and entertainment partnership the brand is working on!

I remember the days when no body wanted to

 be caught dead with a Samsung phone!

Who ever came up with all these celebrity / entertainment partnerships 

(Usher for Samsung TV, Samsung Galaxy phones integrated in the Billboard and AMA Awards)

I SALUTE YOU!

Only thing that bothers me… all these album titles.
Born Sinner. Yeezus… Magna Carta Holy Grail
(The Holy Grail was the cup used by Jesus during the Last Supper).

As a Christian, these names that are used to basically “promote” an album 

which has nothing to do with Christianity don’t really sit well me… 

I recently switched phones…(yes I too own a Galaxy S4 now!),
so I might be one of the first to download the album…
these beats really made me curious to hear the rest!

Quote of the day: Is HIP HOP FINALLY coming back?